How did Eugeni d’Ors promote Noucentisme?

Eugeni d’Ors i Rovira was the primary ideologue who promoted and defined the Noucentisme movement in the early 20th century. He coined the term—derived from the Catalan word for "1900s"—in 1906 to characterize a new era of Catalan culture.12

D’Ors promoted the movement primarily through his influential column, titled "Glosari" ("Glosses"), which he published in the Barcelona daily newspaper La Veu de Catalunya ("The Voice of Catalonia"). In these short essays, he articulated a vision for a uniquely Catalan style that was urban in focus and distinct from the rural, internationalist tendencies of the preceding Modernisme movement.12

By extending his aesthetic concepts to the political sphere, d’Ors successfully framed Noucentisme as a comprehensive program for the cultural and political renewal of Catalonia. His literary works, including the novel La ben plantada (1911), also first appeared in the form of these essays, further cementing his role in shaping the movement's identity.21