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How did BTS use its fame to support UNICEF and address the United Nations?
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Korean music
Musician playing a kŏmungo, a type of Korean zither with six strings.
BTS has leveraged their international platform to support humanitarian causes and engage in global diplomacy through several key initiatives:
- UNICEF Partnership: In 2017, the group partnered with UNICEF to launch the "Love Myself" campaign. This initiative successfully raised funds to support social programs dedicated to ending violence against children and teenagers.12
- United Nations Advocacy: In 2021, South Korean President Moon Jae-In appointed the members of BTS as special presidential envoys for future generations and culture. In this capacity, the band addressed the United Nations General Assembly, where they took turns delivering speeches to global leaders. They also presented a performance of their single "Permission to Dance," filmed within the UN General Assembly Hall and on the surrounding grounds.2
- Global Messaging: During their UN engagement, the group used their influence to encourage the world's youth to act as a "beacon of change" during the COVID-19 pandemic. They also utilized their platform to urge the public to get vaccinated against the virus.12