How can alloying gold with other metals change its color?

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In the context of decorative arts and jewelry, pure gold is often too soft for practical use, so it is alloyed with other metals to increase its hardness. These additions also allow artisans to alter the metal's appearance:12

  • Yellow Gold: To produce various shades of yellow, gold is typically alloyed with silver, copper, and small amounts of zinc.1
  • White Gold: To create a white appearance that resembles platinum, gold is alloyed with metals such as nickel, copper, and zinc, or with palladium.13

The final colour of the alloy is determined by the specific composition of these added metals. For instance, as the proportion of silver in a gold alloy increases, the color shifts from yellow toward white; alloys containing more than 70 percent silver are considered white.1