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How does the male hooded seal use its inflatable hood and nasal balloon?

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The male hooded seal (Cystophora cristata) possesses unique nasal ornamentation used for social signaling. The animal has a specialized nasal septum that can be inflated to form a reddish balloon in front of its face, while a separate appendage can be inflated into a hood that covers the top of the head and the front of the face.1

These features serve two primary purposes:
* Attracting mates: The displays are used to attract females.1
* Competition: When competing for females, males use these inflations to advertise their strength to other males.1

These displays are characteristic of sexually mature males, whereas the appendage hangs as a wrinkled sac when the animal is relaxed.1